Corvette Stingray Launch

Launch the all-new Corvette Stingray through a holistic campaign spanning from digital to out-of-home.

Goals

Utilizing the chevy.com platform product page templates – create a unique launch page that focused specifically on exterior aerodynamics, the improved premium interior, enhanced engineering, and driving experience.

Creative Team

Creative Director – Jason Pierce
Copywriters – Chris King

MY ROLES:

– Lead Designer
– Art Director

Goals

Create an interior fly-through video to highlight key features within the new, more user-centric Corvette Stingray interior.

Goals

Create an integrated advertising campaign that was based on the exterior, interior, engineering, and user-centric driving pillars created in the Reveal campaign.

Creative Team

Creative Directors – Andrew Reed, Larry, Frey
Art Directors – Logan Walters, Jack Douglas, Brandon Locke
Copywriters – Chris King

MY ROLES:

– Art Director

Goals

We sought to provide a welcome kit experience worthy of the all-new Stingray. Starting with the premium sleeve that is created using the same leather as the updated vehicle interior, and serves a dual purpose as an ipad sleeve – the customers were provided a unique story of the redesign only found in the welcome kit book.

Creative Team

Creative Director – Jason Pierce
Copywriters – Chris King

MY ROLES:

– Lead Designer
– Art Director

Goals

Align Corvette’s out of home creative to Chevy’s Find New Roads brand creative. The brand direction was to represent each vehicle with a unique personality.