Ryan Ganss - Art Director & Digital Design Leader
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GeigerFurniture.com

 
 

GeigerFurniture.COM

a modern furniture company that elevated its digital experience to honor the quality and craft of its products

 
 
 

Overview

 

GOALs

The project was to redesign Geiger Furnitures digital experience and elevate their digital product to match the beauty and function of their product offering and increase traffic. We considered every detail of the experience from the SEO to the product taxonomy and validated our findings with real design professionals.

 

Creative Team

Product Designer – Caraline Visuri
Editor – Curt Wozniak
Content Strategy – Carl Dunker
Production – StudioUs

MY ROLES:

– Art Direction
– Product Design Lead


Design PROCESS

Design sprint user interview sessions.

Design Sprint

Utilizing the Google Design Sprint framework, we rethought the Geiger product page online experience. Design sprints are a framework for teams of any size to solve and test design problems in 5 days or less.

Geiger style guide.

Style Guide

We created a Geiger specific style guide derived from the Herman Miller Design System and executed on the shared AEM platform for Herman Miller and Geiger.

Modular page tile component example.

MODULAR DESIGN

The modular design system developed for hermanmiller.com was improved and evolved upon with the Geiger redesign where we created new features to support the user feedback we had received.


Product Design

Results

100% increase in organic search traffic following the redesign launch