Ryan Ganss - Art Director & Digital Design Leader
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Corvette Stingray - Reveal

We created a microsite highlighting the exterior, interior, engineering, and driving experience of the highly anticipated all-new Corvette Stingray.

 

CORVETTE STINGRAY Reveal

Create a Microsite to reveal the highly anticipated Corvette Stingray.

 
Mockup

Overview

 

Goals

Create an immersive digital experience for users to explore the redesigned 2014 Corvette Stingray within the chevy.com platform as a microsite. The experience was broken down to exterior, interior, engineering, driving, and a configurator for people to design their own in anticipation for the launch.

 

Creative Team

Creative Director – Jason Pierce
Copywriters – Kim Baffi, Chris King

MY ROLES:

– Lead Designer
– Art Director

 
Animation showing website structure as a user goes from one section to another.